His eyes fume from his Twitter profile: he is Hollywood-handsome with high cheekbones and dirty blond, collar-length hair. Next to his name is one of social media’s most prized possessions, Twitter’s blue “verified account” checkmark. Beneath it are numbers to make many in the online world jealous: Santiago Swallow has tens of thousands of followers.
There’s just one thing about Santiago Swallow that you won’t easily find online: I made him up.
Link: How to become internet famous for $68
via qz.com