Children today are the very first generation of citizens to be datafied from before birth. The social and political consequences of this historical transformation have yet to be seen.
Tens of millions of prospective parents use fertility apps like Ovia, in addition to Google and other sites to search for information on how to conceive, meaning the datafication of family life can begin from the moment in which a parent thinks about having a baby. After conception, many of these families move on to pregnancy apps, the market for which has also grown enormously in recent years.
Link: Tech Companies Are Profiling Us From Before Birth