If you care about privacy—and you should—Cook’s frank speech is worth a watch. He elaborated on his thoughts when I interviewed him moments afterward. Our talk was not the typical kind of PR-managed privacy patter some company execs give. And while I’ve heard Cook speak many times about privacy before, this time it felt like the gloves were really off.
“And so I think most people, when they think of it like that . start thinking quickly about, ‘Well, what am I searching for? I look for this and that. I don’t really want people to know I’m looking at this and that, because I’m just curious about what it is’ or whatever. So it’s this change of behavior that happens that is one of the things that I deeply worry about, and I think that everyone should worry about it.” I told Cook that back in the early 2000s it seemed like most people—including many journalists—treated tech companies like white knights on the hill who were going to solve all the world’s problems.
Link: Tim Cook: Privacy and climate change are ‘the top issues of the century’