Each day hundreds of millions of people use Spotify on their phones, tablets, and desktops—most often remaining logged in as they move from one device to the next. With each track played, playlist created, and podcast listened to, we all feed more information into Spotify’s big data machine. More than 100 billion data points are created every day.
Everything you do in Spotify’s web player and desktop and mobile apps is tracked. Every tap, song start, playlist listen, search, shuffle, and pause is logged. Spotify knows that you started playing Lizzo’s “Truth Hurts” at 23:03, listened to it for one minute, then searched for “break up” and listened to the entire four hours and 52 minutes of the “ANGRY BREAKUP PLAYLIST” without any pauses.
Link: All the Ways Spotify Tracks You—and How to Stop It
Photo by Viktor Forgacs