OverSharing and privacy with the Apple iPhone

Let’s commend the Apple Marketing Team for doing such a great job of making privacy relatable and relevant. If only the privacy advocacy community had a $2 Trillion valuation and access to the best advertising talent in the world perhaps the issue of privacy with the Apple iPhone would be solved already! In one short video we can all see how oversharing while you use your smartphone suddenly impacts your social well-being.

Promoting the iPhone as a Privacy-respecting device is a different approach to consumer advertising but let’s keep our wits about us. Just recently Apple decided it might not be a good idea to scan all your photos looking for objectionable material. But Apple’s own Privacy Policy makes it seem like someone (or some-thing) is definitely-maybe looking at your photos anyway. In the meantime, they are stealthily moving closer and closer to features that scrutinize your photos, like automated text scanning.

In early August, Apple announced that the new technology to scan photos for CSAM will be installed on users’ devices with the upcoming iOS 15 and macOS Monterey updates. Scanning images for CSAM isn’t a new thing — Facebook and Google have been scanning images uploaded to their platforms for years — and Apple is already able to access photos uploaded to iCloud accounts. Scanning photos uploaded to iCloud in order to spot CSAM would make sense and be consistent with Apple’s competitors.

Privacy with the Apple iPhone
How do they know its “objectionable” if they aren’t looking?

As a reminder, see what Edward Snowden has to say about Smart Phone tracking – does it compare the hype of privacy with the Apple iPhone? Try to remember that Apple still has the biometric details of at least one of your fingerprints and likely a complete scan of your face in multiple wavelengths. What do the Terms of Service of the iCloud Privacy Policy say about privacy with the Apple iPhone?

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