Let’s commend the Apple Marketing Team for doing such a great job of making privacy relatable and relevant. If only the privacy advocacy community had a $2 Trillion valuation and access to the best advertising talent in the world perhaps the issue of privacy with the Apple iPhone would be solved already! In one short video we can all see how oversharing while you use your smartphone suddenly impacts your social well-being.
In early August, Apple announced that the new technology to scan photos for CSAM will be installed on users’ devices with the upcoming iOS 15 and macOS Monterey updates. Scanning images for CSAM isn’t a new thing — Facebook and Google have been scanning images uploaded to their platforms for years — and Apple is already able to access photos uploaded to iCloud accounts. Scanning photos uploaded to iCloud in order to spot CSAM would make sense and be consistent with Apple’s competitors.https://www.vox.com/recode/2021/8/10/22617196/apple-ios15-photo-messages-scanned